Because life is the ceremony.
Because life is the ceremony.
A wellbeing + lifestyle brand for all seasons
Cerita is rooted in the philosophy that romanticising the quiet moments and embracing the beauty of the everyday evoke inner calm and raise your feel-good frequency.
Through a harmony of aromatherapy and ambient stories, Cerita invites you to honour your self-care ceremonies and enrich your space and self. After all, home is both a destination and a feeling.
seh-ree-tah
Cerita is a brand name that holds so much meaning; an amalgamation of the word ‘ceremony’ (the heart and purpose of the brand) and ‘Rita’, my beautiful late grandma’s name.
Along with being an earth sign, growing up in her cottage garden, she is one of the many reasons I love nature, especially all things flowers, plants and the wonder of essential oils.
The word is also Indonesian for ‘stories’ - a serendipitous sentiment that is woven throughout everything.
The ethos
At its heart, Cerita is about living with intention - creating space to pause and be present. An invitation to transform the ordinary into treasured rituals, because life is the ceremony.
The collections
A concept of scent and stories for space and self. Each collection begins with a feeling; this then unfolds into a name and narrative, and together, they inspire a fragrance that captures the essence of each.
From hand-poured, all-natural candles and essential oil blends to minimal typography art prints, each Cerita creation is consciously designed to bring a sense of calm and connection to your surroundings.
The products
Crafted in small batches, every detail is thoughtfully considered - from the ingredients and materials chosen to the way it makes you feel each time you experience it.
More than simply objects to dress a room, these are pieces that add to the beauty of everyday life, becoming part of what makes you feel at home, in both setting and soul.
Meet the founder
Hello, I'm Charlotte and I'm so glad you found your way here.
Cerita is so much more than a brand to me; it's the culmination of a vision I've been dreaming up for years. Shaped by my own experiences with self-care and self-connection, Cerita is about curating a feeling and creating something to consciously support your wellbeing in a natural, positive and effortless way.
"We are not here to simply exist. We are here to live. The simple pleasures are really the most significant; they shape how life feels. And the more we notice what makes our heart happy, the more we experience joy.
The sun on your skin, the light of the moon, the changing of the seasons, losing time in real pages, or in conversation with your kind of people. The little frills of life are not little at all; they are everything.”
